Mascara

Mascara is a cosmetic used to darken, thicken and define eyelashes. Mascara comes in three forms: liquid, cake, and cream. It also comes in many formulas, tints, and colours. The general purpose of mascara is to emphasise, thicken, lengthen, and define lashes. more...

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Mascara is available with tube and wand applicators. Ingredients in mascara include water, wax thickeners, film-formers, and preservatives. Mascara brushes can be straight or curved, to curl eye lashes, with fine or thick bristles. Some mascara wands contain rayon or nylon fibers to lengthen eyelashes.

History

The first mascara product was invented by Eugene Rimmel in the 19th century. The word \"rimmel\" still means \"mascara\" in several languages, including Portuguese (rímel), Turkish (rimel), Romanian (rimel) etc.

The word mascara derives from the Italian maschera, which means \"mask\"from Middle Latin masca or Arabic Maskhara or from Old Occitan masco . Modern mascara was created in 1913 by a chemist named T. L. Williams for his sister, Mabel. This early mascara was made from coal dust mixed with Vaseline petroleum jelly. The product was a success with Mabel, and Williams began to sell his new product through the mail. His company Maybelline, a combination of his sister's name and Vaseline, eventually became a leading cosmetics company.

Mascara is used to darken and thicken lashes, and was composed of colorants and carnauba wax. Users wet a brush and rubbed it over the cake, then applied it to the eyes. The modern tube and wand applicator did not appear until 1957, when it was introduced by and founded by Helena Rubinstein. The modern tube and wand applicator was more appealing to the market than the old \"cake\" mascara.

Composition

Modern mascaras can be divided in two groups: water resistant mascaras (often labeled waterproof) and non-water resistant mascaras.

Water resistant mascaras have a composition based on a volatile solvent (isododecane), animal-derived waxes (beeswax), vegetal based waxes (carnauba wax, rice bran wax, candelila wax), mineral origin wax (ozokerite, paraffin), pigments (iron oxide, ultramarine) and filmifying polymers. These mascaras do not contain water-sensitive moieties, offering an excellent resistance to tears, sweat or rain. As a result, these mascaras can only be removed with a specific make-up remover, able to dilute the dried mascara film.

Non water-resistant mascaras are based on water, soft surfactants (like triethanolamine stearate), animal-derived waxes (beeswax), vegetal based waxes (carnauba wax, rice bran wax, candelilla wax), mineral origin waxes (ozokerite, paraffin), pigments (iron oxide, ultramarine), thickening polymers (arabic gum, hydrophobically modified cellulose) and on preservatives. These mascaras can run under the effect of tears, but are easily removed with some soap and water.

Read more at Wikipedia.org