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Gillette
Global Gillette is a business unit of Procter & Gamble. It is the successor of The Gillette Company, which was founded by King C. Gillette in 1901 as a safety razor manufacturer. It was based in Boston, Massachusetts. more...
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On October 1, 2005, The Gillette Company finalized its purchase by Procter & Gamble. As a result of this merger, the Gillette Company no longer exists. Its last day of market trading - symbol G on the New York Stock Exchange - was September 30, 2005. The merger created the world's largest personal care and household products company.
Before the merger, Gillette had grown to become a leading global supplier of products under a variety of brands. In addition to Gillette, the company marketed under Braun, Duracell and Oral-B, among others.
In July 2007, Global Gillette will be dissolved and incorporated into Procter & Gamble's other two main divisions, Procter & Gamble Beauty and Procter & Gamble Household Care. Gillette's brands and products will be divided between the two accordingly.
Gillette firsts
Safety razor (Gillette Safety Razor invented in 1895 and patented in 1904);
Razor marketed specifically to women (Milady Décolletée, 1916);
Razor dispenser (1946);
Stainless Steel blades (Super Stainless, 1963);
Double-blade razor (Trac II, 1971);
Disposable double-blade razor (Good News!, 1971);
Razor with a pivot point (Atra, 1977);
Razor with a lubricating strip (Atra Plus, 1985);
Razor with spring-loaded blades (Sensor, 1990);
Razor with microfins (Sensor Excel, 1995);
Razor with three blades (Mach3, 1998);
Razor with battery power (M3Power, 2004);
Razor with five blades (Fusion, 2006);
Razor with rear trim blade (Fusion, 2006);
Early Gillette Products
The Gillette Super Speed razor became very popular among those who use the safety razor, and many still consider it to be the best razor ever made. The Super Speed is known for its butterfly doors on the top and a knob on the bottom that needs to be twisted to open the doors on the top. Although it is hardly the only razor where the bottom knob is twisted to open, often referred to as a Twist to Open (TTO) design (the Gillette Aristocrat also has a TTO design), it is the most famous of all the TTO designed razors. Even to this day the Super Speed is considered to be Gillette's claim to fame. Although it is no longer made, the Super Speed is still available on eBay. A German company, Merkur, makes its own version. The Super Speed was made for many years starting in 1940 and continuing straight through 1970. One can identify which model you have in your hands by tuning the razor upsidedown and looking for a letter in the upper right corner, referred to as the date code. This code will translate into the date the razor was made.
Read more at Wikipedia.org
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